807 certified writers online. Free EasyJet Essay Topic Generator. About stakeholder mapping in Smaply and a step by step introduction. their diversity team provides training and advice on discrimination law. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. They helped me with my custom research and delivered before time! This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. The second aspect which is on the strategy of this company is sustainability. . Explains that ba is in a competitive lucrative position because of the high-high situation. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. 1. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. they have to be fair in hiring new employees based on their abilities rather than their gender. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Explains that airlines combine their income and inventory costs to establish ticket prices. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. 2. This has further been characterized by the capable workforce who delivers quality services to the passengers. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. Identify your stakeholders . Flexibility can comprise four aspects. Weaknesses. The threat which faces this airline is the availability of substitutes. Stakeholder mapping is part of the stakeholder analysis process. Implementing any major strategic exercise requires insight and focus. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Explains that regulation, although beneficial in some respects, has also been costly for ryanair. Explains that the airline industry is impacted by current market trends, and externalities. Powerful Essays. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. 1. Unions were once seen as an organizer of labor rights but they play a key role in management as well. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. One of the best things about easyJet is its refund policy. Modern aircraft fleet with unparalleled network, 1. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Increase project visibility, especially to executive stakeholders. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . Your privacy is extremely important to us. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. All Rights Reserved by Barakaat Consulting. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. It . the elasticity of demand is determined by competition. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. However, we may send you emails on our new reports and solutions. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. To make the connections and associations between stakeholders tangible by visualising them. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. "Easyjet stakeholder mapping" Essays and Research Papers. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. You can easily edit this template using Creately. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. Currently, EasyJet is ranked as a leading low cost airline in Europe. IvyPanda. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. Celebrating 15 Years in Business Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Explains that a single monopoly is one organization that holds 100% of the market share. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. Helping the disruptive build impactful companies. All rights reserved. (2020, September 26). Keep it up! Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. This report contains the table contents only. In this light, it is the responsibility of the management team to come up with some options. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. Cites enberg, d (2005, sept. 15). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Company profile. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. All stakeholders want the business to succeed and are dependent on each other to make this happen. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011).
Opines that unions have an unfair advantage in lobbying politicians in all levels of government. Copyright 2000-2023. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. It is based on the low-cost, no-frills model of the US carrier Southwest. Development and justification of an Easy Jet strategy map. Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Links to a report on the increasing number of travel agents. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). (2020) 'EasyJet Company's Strategic Analysis and Marketing'. Modern aircraft fleet with unparalleled network. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. Explains that easy jet is a low-cost airline and is in the oligopoly market. 2. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. This allows you to easily see who can influence your project and how each person is related to the other. IvyPanda. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. The detailed complete set of references are available on request in the 'Complete report' on purchase. people flying for pleasure are not being forced, so leisure travel would be considered excludable. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. EasyJet airlines cuts costs through value pricing. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. The y-axis represents the interest in or impact of your project on a stakeholder. You can use the following in your reference section in order to give credit to the source. The company has invested in the efficient use of airports. Lastly, changing market tastes affect the market trends. How to create a stakeholder map in 3 steps. Copyright 2023. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). "EasyJet Company's Strategic Analysis and Marketing." Process. We utilize security vendors that protect and The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Run projects smoothly with stakeholder mapping. professional specifically for you? Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Need a custom Essay sample written from scratch by Changing priorities for consumers to drive ancillary revenues, 1. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Gives Your Project Basic Structure. The Stakeholder Map: For making a stakeholder analysis. To identify and name stakeholders who are part of a project ecosystem. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. This section is available only in the 'Complete Report' on purchase. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. One of the major components that helps the company in delivering a unique customer experience includes its operating modern fleet of Airbus A320 family aircrafts, with EasyJet owning around 70% straightaway. increased competition has forced ryanair to reduce fare prices. In essence, it gives a reflection of the confidence that the customers have in this company. Stakeholders are individuals, teams, agencies, and partner organisations. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Copyright 2023 Surperformance. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. The tables below illustrate the current state and future plans of the company. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Environmental, Social, and Governance (ESG) Analysis Report. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. 1. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. Passengers have confidence in the airlines security measures. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. 3. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. There are several strategic options which are available for this airline. "Easyjet stakeholder mapping" Essays and Research Papers. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Forces model to analyze the competitive environment for easyJet. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. This airline company was the brain child of Stelios Haji Ioannou. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). 3. Therefore the target customers were leisure and casual travelers with no service for business class travelers. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). I wrote an article with 20 Stakeholder Analysis techniques.
Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe.
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